How Your Travel Website Should Look Like in 2020
The word travel brings a wave of happiness in all of us. This is the reason why the travel industry is a forever booming industry. While all of this may seem attractive to customers, only the businesses competing against one another know how difficult it is to attract customers towards their travel business.
Adding to this competition is the online madness where a million travel websites are competing for that top position on Google.
Now, in such a scenario, if you have a travel website, how are you going to cut through the noise and actually bring online customers to your online travel portal?
Well, for starters, you can do a thorough research on how your ideal travel website should look like.
Remember, a website is more than just an online space where you throw in your content that talks about how amazing you are, your accomplishments, etc. — Your website should be more about them and less about you.
To help you a bit, here is everything that we’re going to cover in this article -
· Search filters
· Predictive search
· Images & Videos
· Customer testimonials
· Simple calendars
· Pricing and hidden fees
· Google map integration
· Responsive design
· Content Management System
· Minimal and unique web design
Let’s get started.
1. Search Filters
These are the tools that update your real-time travel search results based on the boxes you tick.
In the above image, the column on the left shows several search filters that make it convenient for the website visitors to conduct their search.
2. Predictive Search
Predictive search makes it easier for the users to find a destination, city name, hotel name, and more. As the user begins to type in the search box, the website shows a drop-down with relevant searches.
This feature helps save time and efforts and improves user-experience.
3. Images & Videos
As a travel website, it should represent the aura of traveling. By using attractive traveling images, videos, and other related graphics on your website, you can help the visitors see what they will be experiencing if they book a package with you.
In this above image, you can see the homepage of a travel website — See how it represents the traveling niche the site caters to. By using a picture of two people hiking, it perfectly resonates with an adventure-seeking travel audience.
4. Customer Testimonials
Where every website claims to be the best of all, how will you make your audience trust your services? — with the help of customer testimonials.
Ask your current and past clients or customers to review you and your services. Add these testimonials to your website with a link to your customer’s social media handles (after their consent) — this way, you can show your potential customers that the reviews are not manipulated, and are from real people. — This way, you develop trust in your possible audience.
5. Calendars
Another essential feature that you should incorporate on your website is calendars. This way, you further help your visitors narrow down their searches by being extremely specific about their holiday dates, flight dates, hotel room check-in and check out, and more.
6. Pricing and hidden fee
This is a highly crucial and vulnerable element. Be clear about your pricing. Don’t hide any costing and later charge it to the clients — this is unethical and will affect your market reputation.
Be clear about what your package includes and excludes, the flight rates and the currency rates (if applicable).
7. Google Map Integration
It becomes easier to get an idea of a holiday package, hotel location, nearby locations, etc. with a map. Especially the one that is interactive enough to show you precise details of the destination with an attractive image.
8. Responsive Design
No one likes horizontal scrolling — they are annoying, take a lot of time, and are not at all user-friendly. Because most of your visitors will probably reach your site via smartphones, you must go for a website that fits the screen of the users perfectly.
This way, your website will be accessible on-the-go. Therefore, don’t forget to get the best responsive design services in India.
9. Content Management System
Because the travel trends keep on changing, you need a website that can update your site’s content regularly, as and when required.
Thus, you should integrate a proper content management system that requires the least effort.
A CMS will let you have control over your website, you can add or make changes to it by yourself, with no need of a designer.
This feature of a site will come in handy, especially when you have a special offer that you want to be shown on your site quickly.
10. Minimal and unique designs
If you have noticed — most of the travel websites follow the same layout pattern. In such cases, how will you get highlighted if you also follow the same model?
This is the reason why you should always go for a customized web design service that will help you design a unique website.
Also, make sure to keep enough white space on the website to soothe the eyes of your visitors. Don’t display too much unnecessary information or images.
Hire a professional web design company that can help you with your travel website.
CONCLUSION:
Developing a travel website need not be a difficult task. With the right web design company in India, you can create a modern website that provides the best user experience and is search engine friendly.
